Personal Branding, Is It Worthwhile?
Personal branding motivates millions to buy burgers, causes viewers all over the world to tune into their daily talk show and can put a candidate into the White House. Every decision we make, every thought we have, and our desires, have largely been motivated by personal branding. If this powerful, tried and true force continues to work for millions, imagine what it can do for your MLM business!
Before we delve into how MLM personal branding can work for your MLM business, we must first understand what personal branding is. Personal branding is a process where people and their businesses/careers are marketed as a brand (brand you). By engaging in personal online branding, entrepreneurs gain a leg up on their competitors by using their persona, know-how and individual characteristics as a way to market themselves, which sells their products.
Personal branding is important because it certifies you as an expert and motivates people to see you as an authority figure on your product. So instead of searching for customers, the customers will search you out for you - millions of them.
Oprah Winfrey rules the airwaves and controls the New York Times Best Seller list, thanks to personal branding. Donald Trump successfully navigates the highs and lows of the real estate world by effectively marketing himself to a mass audience.
Though their names are up in lights, Oprah and the Donald are no different from you. The only difference is they've capitalized on their personas, know-how, unique appearances and individual characteristics. Instead of marveling at their ability, you have to play up your attributes to carve out your own niche and start growing your MLM business. The following essential steps can get you started:
Persona, Know-How, and Individuality
Cultivating a unique persona is an essential part of MLM personal branding. You don't have to be the most physically beautiful person or a smooth talker. Instead, you need the ability to inspire people to listen to you, to separate yourself from other entrepreneurs. In other words, be an individual! Play up your strong suits and make light of your weaknesses. Look at your own history and find personal stories of triumph and tribulation to create a narrative that people can relate to -- any and everything to get people motivated to listen.
Educate Yourself on Your Products and Market
This is the foundation of MLM personal branding. Without a strong and knowledgeable background of your business, there is no way you will instill the confidence necessary for others to see you as an expert. Expert understanding of your business will lead others to view you as a top authority in your market. Experts enjoy great respect, high volume sales, and make lots of money.
Be a Leader
Leadership skills are a vital part of MLM personal branding. When you are positioned as a leader of your organization, people will be highly motivated to do business with you. Leaders inspire, leaders motivate, leaders instill confidence and in turn they will receive the loyalty of all that follow.
Focus on Helping Others
Another important quality which adds value to your online branding is helping others, this will make you tons of money in the long run. All successful personal branders motivate others by stressing how their program is designed to help those that have initiative. All the successful market experts do this by informing their audience of their own success and how they want to share the wealth with others. Tying in your own success with that of potential clients will make you a great deal of money.
So what does personal branding do for a MLM business or your MLM system? It creates a tried and true brand that will instill confidence in your business. Your expertise, the confidence you instill and your dedication to helping others help themselves, will inspire millions of people to contact you from all over the world simply to be a part of your MLM business. You will have an endless supply of customers and leads that will be attracted to your business due to the brand you have established and continue to cultivate.
Learn to brand yourself and you will push your MLM business to the stratosphere!
Author Dave Zeller
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